“One picture is worth more than a thousand words,” says an old Chinese proverb. This wisdom was known to people several hundred years ago. How does it translate into the realities of today’s business? Do companies with good photos and visual aspects of their products and services actually sell more?
* is advertising / commercial photography for you.
* which affects the customer’s purchasing decision.
* which makes up the “perfect photo”.
Whether you are a small, local company offering its services to a narrow audience (hairdresser, dentist, beautician, videographer) or a national company selling products throughout England or the United Kingdom, one thing is for sure. If you want to differentiate yourself from the competition, you need to ensure about the visual side of your business.
… will gain much more customers. If they present on their website (or fan page) photos of a professional team, the effects of their work, the place where they work, and the equipment they use.
Anyone looking for services from this particular profession will trust the salon more quickly and go to a place. Where they know what to expect – because they have already seen it in the photo – than to a place where nothing is known.
It should be remembered that with the help of photos you can easily achieve the opposite of the intended effect. And instead of attracting the client – scare him away! How? For example, showing pictures of poor quality, taken quickly with a phone, without order and composition.
Then the person browsing the website, instead of the impression of professionalism emanating from your company. Will feel sloppy and rushed, which, unfortunately, may affect his decision. He will simply look for an offer that is more attractive from his point of view – from the competition.
There is no clear answer as to what a perfectly made commercial photo should have. It’s because other aspects relate to the product, advertising, culinary or image photography. In addition, each business has its own specificity, and thus – individual requirements. Nevertheless, the common feature of any perfect photography is high quality and professional execution.
In this particular category, I focus on the image (companies, brands, people, services). Usually, this type of photography is carried out in the client’s company (an exception may be a business session in a professional studio).
Corporate photos allow you to get to know the entire company (people, processes, workplace, etc.). Therefore have a significant impact on building positive relations between the company and a potential customer.
* Focus on naturalness – photos of the team (employees, managers, management) and the environment should evoke positive emotions.
*Create a concept suitable for the specifics of a given industry. The photos taken for a group of IT specialists (casual style) will be different. The photos taken for a law firm (formal style) will be different.
* Distinguish the most important aspects of a given activity. In one case it could be hardware, in another, it could be people or processes.
* Photos create the image – so they should be professional, well-thought-out and of the best quality.
Regardless of whether you run an online store, sell products on Etsy, Amazon, eBay, or provide services on the local market – in any case. The first contact of the customer with the company is usually via a photo!
Good-quality photography of a product, service or image will not only keep the customer on the site. But can also affect their interest and positive reception of the entire website.
Research shows that the first seconds are crucial when contacting a new person. Similar processes are taking place on the Internet. The website, even with the best prices and description of the offer. Will not guarantee the customer’s willingness to read its content. However, it can be done with professional and unique business photos.